28 Oct '16, 8pm

Digital Discrimination: What Every Marketer Should Know To Stay Out Of Hot Water

Digital Discrimination: What Every Marketer Should Know To Stay Out Of Hot Water

The era of digital marketing has opened up exciting avenues to connect with audiences on a deeper level — yet the rise in advantageous targeting hasn’t been met without new potential legal ramifications. Psychographic-level beliefs, behaviors, interests, professions and so many more layers are now utilized by smart marketers to reach highly-qualified groups of people. In some cases, they’re also used to exclude specific groups of people. Intentionally or unintentionally, this is where targeting meets legal murky water. Marketing: A Legal Perspective aimClear CEO Laura Weintraub has nearly two decades of private practice experience as an attorney. Now steering the ship of a digital marketing and PR agency, she’s informing the industry on key legal issues. Today, Weintraub will take the stage at the American Conference Institute’s fourth annual Summit On Digital Advertising ...

Full article: http://www.aimclearblog.com/2015/10/21/digital-discrimina...

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