28 Oct '16, 6pm

Great piece in @sengineland about #BingAds Expanded Text Ads

Bing Ads has some recommendations to keep in mind when launching and testing ETAs that follow along similar lines as those from Google AdWords. The recommendations include running new ETAs alongside your existing standard text ads during initial test phases, taking advantage of ad extension setups and testing multiple calls to action and other variations of ETAs, just as you do with standard ads.

Full article: http://searchengineland.com/bing-ads-releases-expanded-te...

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