06 Nov '12, 3pm

Dangerous Facebook Ads Bug Results In Unauthorized Media Spend

Dangerous Facebook Ads Bug Results In Unauthorized Media Spend

The Facebook Ads application is throwing what seems to be a bug or a misleading change in feature behavior that allows accounts to exceed the Account Spend limit setting. aimClear experienced overspend situations twice in the last 10 days. There also seem to be contradictions in various places throughout FB’s help screens. There are two explanations as to how the Account Spend limit feature works. In reality you can’t ever adjust an Account Spend limit number in the UI and consider it a “Absolute” cap. This is described in detail below. We’re not sure what’s more disturbing, the change in spend cap behavior or the feature description contradictions. Either way, get the word out to your fellow marketers: Facebook Account Spend limits may not work as we have understood them to function. You may overpay FB. Depending on the size of the account, this can be an expensive error....

Full article: http://www.aimclearblog.com/2012/11/06/dangerous-facebook...

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