27 Oct '16, 12pm

Where is Google heading with mobile local search?

There is no question that web results are in decline for high-volume local searches like ‘pizza.’ Organic place listings, though, (and hybrid/paid place listings like the HVAC (Heating, ventilation and air conditioning) tests going on in San Francisco at the moment) are here for the long haul as Google shifts more and more results to its Knowledge Graph. Knowledge Graph results will continue to provide significant impressions through the coming voice tsunami. It’s time to start thinking about your website as an API of structured information about your business, its products, and services that will help Google display Knowledge Panels instead of webpages. Google is increasingly shooting for conversions to happen directly on the SERP, within Knowledge Panels, for example through their OpenTable integration in restaurants. In many cases, conversion rates may actually be highe...

Full article: https://searchenginewatch.com/2016/10/27/where-is-google-...

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