25 Oct '16, 11am

Criteo launches Predictive Search to automate Google Shopping campaign optimizations

Criteo Predictive Search is designed to automate the entire optimization process for Google Shopping campaigns without increasing the retailer’s cost per order. It uses machine learning to identify opportunities for better matching and bidding opportunities down to the product level. Every aspect of the campaign from structure to remarketing to bids is modified automatically through the system. The predicitve technology, in part, learns from Criteo’s existing access to and analysis of over 1.2 billion users it delivers advertising to per month for over four billion SKUs.

Full article: http://searchengineland.com/criteo-predictive-search-goog...

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