24 Oct '16, 5am

How Google uses machine learning in its search algorithms

Danny Sullivan: When it first came out, my understanding was [that] RankBrain was being used for long-tail queries to correspond them to short short answers. So somebody comes along and says, Why is the tide super-high sometimes, when I don’t understand — the moon seemed to be very big, and that’s a very unusual query, right? And Google might be going, OK, there’s a lot going on here. How do unpack this and to where, and then getting the confidence and using typical things where you’d be like, OK, we’ll see if we have all these words you have a link to whatever. Meanwhile, really what the person is saying is why is the tide high when the moon is full. And that is a more common query. And Google probably has much more confidence in what it’s ranking when it deals with that, and my understanding [is that] RankBrain helped Google better understand that these longer queries co...

Full article: http://searchengineland.com/google-uses-machine-learning-...

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