05 Nov '12, 5pm

How Larger Companies Can Break The Crappy Link Building Habit

How Larger Companies Can Break The Crappy Link Building Habit

All too often, I encounter many enterprise organizations that are mired in the habit of manipulative link acquisition. It often falls to me to try and talk them out of doing it that way. This can be very challenging. There are always reasons why they want to continue to do what they are doing. That the current methods still work for them is usually the most basic one. They go out and place a bunch of low-quality blog posts on low-quality sites with low relevance, and with rich anchor text, and they see rankings for the related terms rise. The reason why it may still work for them is that larger brands have enough overall link equity to protect them from the current implementation of the Penguin algorithm. On top of that, the people who are making the decisions have short-term financial goals (often the companies in question are public), and the key people up the management...

Full article: http://searchengineland.com/how-to-break-the-crappy-link-...

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