04 Nov '12, 8pm

SEO & Website Redesign: Relaunching Without Losing Sleep

SEO & Website Redesign: Relaunching Without Losing Sleep

Redesigns can make an ugly site pretty, but they can also make a high traffic site invisible. Keep these tips and no-nos in mind and you can keep yourself out of the CEO’s office. SEO Redesign: Teamwork First It should go without saying, but SEOs, developers and designers must work together cohesively during the site redesign process. Too often, companies look to refresh the look of their site, and in the end, destroy their search engine presence. How? This can come from a myriad of reasons from coding errors, SEO unfriendly design practices, to even more disastrous practices (e.g., content duplication, URL rewriting without redirection, information architecture changes away from search engine friendly techniques). Starting the redesign process with a collaborative call between the SEO team, designer, developer, and company decision maker(s) is always the best first step. ...

Full article: http://searchenginewatch.com/article/2070968/SEO-Website-...

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