03 Nov '12, 1am

Google AdWords Policies Crack Down on the Use of Dynamic Keyword Insertion

Google updated its AdWords policies last week. One of these policies refers to the use of dynamic keyword insertion (DKI) in paid search ads. Specifically: “Ads using keyword insertion must be grammatically and logically correct, and result in meaningful ad text for the user.” This appears to be a significant shift in Google's policies. Previously, Google policies didn't specifically call out keyword insertion, and they only prohibited “extremely bad grammar” within ads. We don't yet know how strictly Google will enforce this new policy, and the definition of "meaningful ad text for the user" leaves plenty of room for subjectivity. We do know, however, that Google is proactively notifying advertisers that some (or many) of their ads will be deactivated because of this new policy. Historically, many paid search advertisers have employed DKI liberally throughout their paid s...

Full article: http://searchenginewatch.com/article/2219079/Google-AdWor...

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