It's Search Marketing, not Search Listing,

seomoz.org 02 Nov '12, 8pm

It's Search Marketing, not Search Listing,

I gave a talk this week at SEO Day in Cologne, Germany, about optimizing for clicks, not just rankings. The premise of my talk was: SEOs tend to think their job is done when they’ve got their top 3 / top 5 listing, when in fact you’re only half way when you’ve reached that. For those interested, you can see my slides here: It annoys me that we talk about rich snippets this much, and 90% of the implementations of rich snippets are reviews and ratings, and most of them are, excusez le mot, shit, at best. You’ve probably seen your own share of listings where there are 5 or 6 ratings in a search result, all 4 or 5 stars and all nonsense. There’s more to rich snippets! There’s more to “standing out” in the SERPs. This is why I built my Video SEO plugin : Video is a really cool way to stand out in the search results. That’s why I love rel=author: it allows you to choose your own...

Full article: http://www.seomoz.org/blog/its-search-marketing-not-searc...

Tweets

@danielgrifol » 27 Nov '12, 10am
SEO y su relacion actual xon el SEM [link]
@seotweetz » 09 Nov '12, 5pm
RT @copstead: It's Search Marketing, not Search Listing, *&^&$%^! | SEOmoz [link] via @SEOmoz #seo
@mediagarage » 09 Nov '12, 10am
Interesting read! [link]
@PeejayToribio » 09 Nov '12, 3am
RT @staceymarie1987: Love this post! Think clicks & goals as well as rankings."It's Search Marketing, not Search Listing, *&^&$%^!" [link]
@StaceyPiggott_ » 09 Nov '12, 2am
Love this post! Think clicks & goals as well as rankings."It's Search Marketing, not Search Listing, *&^&$%^!" [link]
@PeejayToribio » 08 Nov '12, 11pm
RT @impressionsplus: It's Search Marketing, not Search Listing, *&^&$%^! | SEOmoz - [link]
@brentskinner » 08 Nov '12, 10pm
But is it Search Listening? ;-) RT @meloniedodaro: It's Search Marketing, not Search Listing, *&^&$%^! [link]
@PeejayToribio » 08 Nov '12, 8pm
RT @7thDwarf: It's Search Marketing, not Search Listing, *&^&$%^! [link]
@LucasArtisan » 08 Nov '12, 11am
I agree with Yoast/ De acuerdo con Yoast. It's Search Marketing, not Search Listing, *&^&$%^! | SEOmoz [link] vía @SEOmoz
@PeejayToribio » 08 Nov '12, 6am
RT @RKCSLearning: It's Search Marketing, not Search Listing, *&^&$%^! #seo #tech #training #social media [link]
@RKCSLearning » 08 Nov '12, 6am
It's Search Marketing, not Search Listing, *&^&$%^! #seo #tech #training #social media [link]
@SunkaraSirish » 08 Nov '12, 4am
@MoneyTw33ts Thanks for Retweet @ It's #Search #Marketing, not just #Search #Listing - [link] - #SEM
@seotweetz » 07 Nov '12, 10pm
RT @3dcart: Optimize for clicks not just for rankings "It's #Search Marketing, not Search Listing, *&^&$%^!" [link] via @SEOmoz #SEO
@PeejayToribio » 07 Nov '12, 8pm
RT @clickwisdom: #SEO folks need to think like #PPC folks, about #CRO: [link]
@seotweetz » 07 Nov '12, 8pm
RT @Dre_Nico: This is awesome, it's Search Marketing, not Search Listing by @yoast [link] #seo
@PeejayToribio » 07 Nov '12, 4pm
RT @ZeroInOnline: Optimizing for clicks, not just rankings. What SEOs should learn from PPC people [link]
@PeejayToribio » 07 Nov '12, 4pm
RT @coltonday: It's Search Marketing, not Search Listing, *&^&$%^! | SEOmoz [link] via @SEOmoz
@ZeroInOnline » 07 Nov '12, 4pm
Optimizing for clicks, not just rankings. What SEOs should learn from PPC people [link]
@PeejayToribio » 07 Nov '12, 1pm
RT @BlueMileMedia: It's Search Marketing, not Search Listing, * [link]
@fredzaguilar » 07 Nov '12, 11am
20 It's Search Marketing, not Search Listing, *&^&$%^!: Posted by YoastThis post was originally in YouMoz, and w... [link]
@MoneyTw33ts » 07 Nov '12, 7am
RT @SunkaraSirish: It's #Search #Marketing, not just #Search #Listing - [link] - #SEM
@seotweetz » 06 Nov '12, 6pm
RT @jeremiahcsmith: It's Search Marketing, not Search Listing, *&^&$%^! @seomoz #seo [link]
@PeejayToribio » 06 Nov '12, 5pm
RT @ThibaudClement: It's Search Marketing, not Search Listing, *&^&$%^! | SEOmoz [link]
@seotweetz » 06 Nov '12, 5pm
RT @mikedecosta1: Check Out: It's Search Marketing, not Search Listing, *&^&$%^! - [link] | post by @yoast #marketing #sem #seo
@PeejayToribio » 06 Nov '12, 5pm
RT @TKAutomotiveSEO: It's Search Marketing, not Search Listing, *&^&$%^! [link] via @SEOmoz
@QueroMedia » 06 Nov '12, 3pm
#SEO optimaliseren voor meer clicks in plaats van hogere rankings [link] @yoast
@seotweetz » 06 Nov '12, 2pm
RT @FissionSEO: It's Search Marketing, not Search Listing, *&^&$%^! | via @SEOmoz [link] #sem #seo
@MrJCNicholson » 06 Nov '12, 9am
Interesting article; #SEO isn't just about getting good rankings, it's also about encouraging users to click through: [link]
@PeejayToribio » 06 Nov '12, 8am
RT @MatthewLinkedIn: It's Search Marketing, not Search Listing - SEOmoz [link]
@PeejayToribio » 06 Nov '12, 8am
RT @ahallicks: It's Search Marketing, not Search Listing, *&^&$%^! - [link]
@websarga » 06 Nov '12, 5am
SEO is not just building rankings but it should target generatiung clicks and conversions. Interesting read - [link]
@seotweetz » 06 Nov '12, 5am
RT @FinJonna: It's Search #Marketing, not Search Listing, *&^&$%^! | #SEO [link] @SEOmoz
@manojpallai » 06 Nov '12, 4am
G+: It's Search Marketing, not Search Listing, *&^&$%^! [link]
@seotweetz » 05 Nov '12, 11pm
RT @astekweb: It's Search Marketing, not Search Listing, *$%^!%$^! [link] Optimize for Clicks, not Just Rankings via @seomoz #seo #ppc
@ishabluebell » 05 Nov '12, 10pm
In SEO or PPC or SEM or any combo of such? Then you want to read this: [link] Via @NobleSamurai
@seotweetz » 05 Nov '12, 10pm
RT @John_G_Olson: It's search MARKETING, not search listing, dammit! [link] via @seomoz #sem #ppc #seo #cro
@John_G_Olson » 05 Nov '12, 10pm
It's search MARKETING, not search listing, dammit! [link] via @seomoz #sem #ppc #seo #cro
@nigelwickenden » 05 Nov '12, 9pm
It's important to remember to optimize your search listing for clicks - not just rankings - @yoast explains:- [link]
@seotweetz » 05 Nov '12, 7pm
RT @borgie: Is getting in the top 3 page ranking the end goal of SEO? Not if people aren't clicking!! [link] via @SEOmoz #SEO
@borgie » 05 Nov '12, 7pm
Is getting in the top 3 page ranking the end goal of SEO? Not if people aren't clicking!! [link] via @SEOmoz #SEO
@miguelorense » 05 Nov '12, 5pm
RT @dacerfer It's Search Marketing, not Search Listing, *&^&$%^! [link]
@T2Omedia » 05 Nov '12, 4pm
¿Qué deberían aprender en #SEO de #SEM?[EN]: [link] Optimización para aumentar los clicks no sólo para el ranking
@w2scott » 05 Nov '12, 4pm
It's Search Marketing, not Search Listing, *&^&$%^! [link] great preso w/ writeup by @Yoast on @SEOmoz
@custardhq » 05 Nov '12, 4pm
Rankings aren't enough - how SEOs can learn the art of CTR from PPCs: by @yoast: [link]
@UrbanRenstrom » 05 Nov '12, 2pm
It's Search Marketing, not Search Listing, *&^&$%^! [link] so true via @yoast
@SEERInteractive » 05 Nov '12, 2pm
RT @Allie_OBrien: It's Search Marketing, not Search Listing, *&^&$%^! [link] @yoast @seomoz
@seotweetz » 05 Nov '12, 2pm
RT @James_Debono: It's Search Marketing, not Search Listing, *&^&$%^! [link] #seo #cro via @SEOmoz
@seotweetz » 05 Nov '12, 2pm
RT @Big_Thinking: It's Search Marketing, not Search Listing, *&^&$%^! [link] #seo #cro via @SEOmoz
@Trazada » 05 Nov '12, 1pm
El ranking de los #buscadores no es simplemente tener una posición, hay que saber llamar la atención de los usuarios ;) [link]
@smvanden » 05 Nov '12, 1pm
Yoast, brilliant, as always!!! | SEOmoz [link] via @SEOmoz