SearchCap: The Day In Search, November 2, 2012

Bing Advertising To Increase Transparency With “Quality Impact” How valuable would it be to work on improving your paid search keywords’ Quality Score? And which keywords should you focus on first? Bing Ads is introducing a new feature called “Quality Impact” that will tell advertisers how many new impressions they could gain by improving their Quality Score on each keyword. The feature looks [...] Google Starts Shutting Down Its City Pages, Shifts To Google+ Local Google is in the process of shutting down its collection of city pages — a change that follows the shift from Google Places to Google+ Local, and a change that may be reflective of a larger shift in direction for Google’s local efforts. Mike Blumenthal noticed yesterday that the Portland city page had gone missing. [...] The Top SEO Platforms: Forrester Wave Report Forrester, the large marketing technology analy...

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