02 Nov '12, 1pm

Customer Acquisition Through Social Media via @smx

Customer Acquisition Through Social Media Tweet In many ways, social media has become the new “word-of-mouth” marketing channel. While social media is obviously useful for generating web traffic or enhancing brand awareness, it’s also a powerful tool for gaining new business, as our panelists on the Customer Acquisition Through Social Media session at SMX Social Media Marketing will demonstrate. The market for accessories for mobile devices has exploded as people are increasingly going online via smartphones, iPads, and other mobile devices – but competition for customers has also sharply increased, posing a vexing challenge for marketers. Drew Conrad , Social Media Marketing Specialist, Zagg, discusses how his firm has achieved double-digit sales growth in this fiercely competitive market that were directly attributable to social media efforts. Using two real-life case st...

Full article: http://searchmarketingexpo.com/blog/20121102-090011.php

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