02 Nov '12, 1pm

Is rel=author Really a Good Way to Judge Sources of Good Content?

The modern website is becoming more about what have you done lately (content marketing, social content, and social signals), than what you did yesterday (backlinks from sites alone). More to the point, the key consideration is who is doing it (author authority) rather than from where are they doing it (site authority). With this massive movement to more of a Web universe where you are based on what you write and how people engage and share your content, what will become of the modern link as we know it? The incredible growth and buzz around authorship and using this tag, as means to determine true page value is definitely taking shape. Clearly there is an argument to be made that the traditional inbound link model is still valuable, and that you can’t completely throw them out yet. Links from good sites are still relevant to support that your site is relevant to a user’s s...

Full article: http://searchenginewatch.com/article/2221937/Is-relauthor...

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