02 Nov '12, 1pm

How To Make Your Online Checkout More User Friendly

How To Make Your Online Checkout More User Friendly

Have you ever gone shopping for a couple items, only to find the checkout lines too long or slow, so you drop your items and leave the store? I have, and I’m sure I’m not the only one. It may not happen all that frequently at a brick and mortar, but it does online. A lot. Getting shoppers in the door from search engines is the easy part. Getting them to buy from your online store is the difficult part. Shopping cart dropout rates are a problem many online retailers have to overcome. Every day customers who appear to be ready to make a purchase abandon their carts before completing the online transaction. This happens for a number of reasons. Even the visitor may not be sure why, only that he didn’t want the products after all. However, while cart abandonment may be par for the course with online shopping, there are things an e-commerce site can do to reduce the root causes...

Full article: http://searchengineland.com/how-to-make-your-online-check...

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