It's Search Marketing, not Search Listing,

It's Search Marketing, not Search Listing, *&^&$%^! - YouMoz

seomoz.org 01 Nov '12, 6pm

It's Search Marketing, not Search Listing,

I gave a talk this week at SEO Day in Cologne, Germany, about optimizing for clicks, not just rankings. The premise of my talk was: SEOs tend to think their job is done when they’ve got their top 3 / top 5 listing, when in fact you’re only half way when you’ve reached that. For those interested, you can see my slides here: It annoys me that we talk about rich snippets this much, and 90% of the implementations of rich snippets are reviews and ratings, and most of them are, excusez le mot, shit, at best. You’ve probably seen your own share of listings where there are 5 or 6 ratings in a search result, all 4 or 5 stars and all nonsense. There’s more to rich snippets! There’s more to “standing out” in the SERPs. This is why I built my Video SEO plugin : Video is a really cool way to stand out in the search results. That’s why I love rel=author: it allows you to choose your own...

Full article: http://www.seomoz.org/ugc/its-search-marketing-not-search...

Tweets

@rhaluzan » 10 Nov '12, 4pm
It's Search Marketing, not Search Listing, *&^&$%^! [link] #sm #marketing #search
@pedrodasilvauk » 05 Nov '12, 11am
"Optimise for clicks, not just rankings" [link] | It's Search Marketing, not Search Listing, *&^&$%^!
@F5MTest » 05 Nov '12, 3am
Interesting: RT @F3MTest NICE: It's Search Marketing, not Search Listing, *&^&$%^! [link]
@COOLRETRO72 » 03 Nov '12, 10pm
RT @photoseo: It's Search Marketing, not Search Listing, *&^&$%^! [link]
@seotweetz » 02 Nov '12, 9pm
RT @SocialActually: It's Search Marketing, not Search Listing, *&^&$%^! - YouMoz | SEOmoz [link] vía @SEOmoz #seo
@seotweetz » 02 Nov '12, 7pm
RT @TiggeritoTimes: It's Search Marketing, not Search Listing, *&^&$%^! - YouMoz via @gfiorelli1: I gave a talk this week at #SEO Day in... [link]
@TiggeritoTimes » 02 Nov '12, 7pm
It's Search Marketing, not Search Listing, *&^&$%^! - YouMoz via @gfiorelli1: I gave a talk this week at #SEO Day in... [link]
@seotweetz » 02 Nov '12, 5pm
RT @PageRankSEO: It's Search Marketing, not Search Listing, *&^&$%^! /by @yoast via @SEOmoz [link] #seo #search
@seotweetz » 02 Nov '12, 5pm
RT @blubitsrl: It's Search Marketing, not Search Listing, *&^&$%^! - YouMoz | SEOmoz [link] via @SEOmoz #SEO #SEM #CTR
@scott_benson » 02 Nov '12, 4pm
It's Search Marketing, not Search Listing [link] via @yoast "Google is using CTR as a ranking factor in organic search"
@spyc1 » 02 Nov '12, 2pm
@SEOmoz thank you for a great thought provoking article - It's Search Marketing, not Search Listing, *&^&$%^! [link]
@davebuesing » 02 Nov '12, 1pm
Good stuff on organic ctr's from @yoast : [link]
@seotweetz » 02 Nov '12, 1pm
RT @Sean2018: It's Search Marketing, not Search Listing, *&^&$%^! - YouMoz | SEOmoz [link] via @SEOmoz #Marketing #SEO #Adwords #PPC
@Sean2018 » 02 Nov '12, 1pm
It's Search Marketing, not Search Listing, *&^&$%^! - YouMoz | SEOmoz [link] via @SEOmoz #Marketing #SEO #Adwords #PPC
@seotweetz » 02 Nov '12, 1pm
RT @evyschwartz: Great points: RT @SEOmoz: It's Search Marketing, not Search Listing, *&^&$%^! - [link] by @yoast - On YouMoz! #SEO #SEM
@muijen » 02 Nov '12, 1pm
Goed verhaal van @yoast [link]
@FxForexer » 02 Nov '12, 12pm
It's Search Marketing, not Search Listing, *&^&$%^!: I gave a talk this week at SEO Day in Cologne, Germany, abo... [link]
@boomweb » 02 Nov '12, 11am
RT @dr_pete: Very important point from Joost --> It's Search Marketing, not Search Listing, *&^&$%^! [link]
@gvancout » 02 Nov '12, 10am
It's Search Marketing, not Search Listing, think Conversion Rate Optimisation. [link]
@supaswag » 02 Nov '12, 10am
It's Search Marketing, not Search Listing! Good points from @yoast >> [link]
@saadiallan » 02 Nov '12, 5am
Yes! It's Search Marketing, not Search Listing, *&^&$%^! [link] @yoast
@Lindsay39 » 02 Nov '12, 4am
Bounce, #CTR, conversions matter in SEO. Surprise to many! "It's Search Marketing, not Search Listing" [link] via @SEOmoz
@maddygraziosi » 02 Nov '12, 1am
It's Search Marketing, not Search Listing, *&^&$%^! [link] via @zite
@gfiorelli1 » 01 Nov '12, 11pm
Indeed!!!! "@jennita: Awesome - It's Search Marketing, not Search Listing, *&^&$%^! - [link] from @yoast" <promote it :)
@jennita » 01 Nov '12, 11pm
Awesome - It's Search Marketing, not Search Listing, *&^&$%^! - [link] from @yoast
@dannyverhoeven » 01 Nov '12, 10pm
RT @EdWords: Go beyond rankings RT @SEOmoz: It's Search Marketing, not Search Listing - [link] - YouMoz from @yoast
@gine » 01 Nov '12, 10pm
Great post, Yoast! It's Search Marketing, not Search Listing, *&^&$%^! - YouMoz | SEOmoz [link] via @SEOmoz
@seotweetz » 01 Nov '12, 10pm
RT @jamesbavington: CRO starts in the SERPs @yoast shares his recent talk on #richsnips @SEOmoz [link] #CRO #SEO
@jamesbavington » 01 Nov '12, 9pm
CRO starts in the SERPs @yoast shares his recent talk on #richsnips @SEOmoz [link] #CRO #SEO
@elocdigital » 01 Nov '12, 9pm
It's Search Marketing, not Search Listing, *&^&$%^!: This is why I built my Video SEO plugin: Video is a really ... [link]
@EdWords » 01 Nov '12, 9pm
Go beyond rankings RT @SEOmoz: It's Search Marketing, not Search Listing - [link] - YouMoz from @yoast
@Luca_DImperio » 01 Nov '12, 9pm
Conversion Rate Optimization starts in the SERPs [link] #SEO
@havingsuccess » 01 Nov '12, 9pm
It's Search Marketing, not Search Listing, *&^&$%^!: As I was telling people during that presentation, as you ca... [link]
@Moz » 01 Nov '12, 9pm
It's Search Marketing, not Search Listing, *&^&$%^! [link] - New YouMoz from @yoast
@ann_donnelly » 01 Nov '12, 8pm
It's Search Marketing, not Search Listing, *&^&$%^! @yoast SEOmoz [link] "Optimize for clicks, not just rankings." Amen!
@GAnalyticsBlog » 01 Nov '12, 7pm
RT @gedanken_pogo: It's Search Marketing, not Search Listing, *&^&$%^! [link]
@ForRealTraffic » 01 Nov '12, 7pm
#SearchEngineMarketing News >> It's Search Marketing, .. #SEM a pain? Get free #ViralTraffic >> [link] [link]
@seo_workshops » 01 Nov '12, 7pm
It's Search Marketing, not Search Listing, *&^&$%^! - Posted by Yoast I gave a talk this week at SEO Day in... [link]
@dr_pete » 01 Nov '12, 7pm
Very important point from Joost --> It's Search Marketing, not Search Listing, *&^&$%^! [link]
@F3MTest » 01 Nov '12, 7pm
NICE: It's Search Marketing, not Search Listing, *&^&$%^! [link]
@ITProCareer » 01 Nov '12, 7pm
It's Search Marketing, not Search Listing, *&^&$%^!: ... this week at SEO Day in Cologne, Germany, about optimiz... [link]
@jonathans2cents » 01 Nov '12, 7pm
Take it beyond just ranking: It's Search Marketing, not Search Listing! - YouMoz | SEOmoz [link] via @SEOmoz
@raingal7 » 01 Nov '12, 7pm
RT @JavierArronis: It's Search Marketing, not Search Listing, *&^&$%^! - YouMoz | SEOmoz [link] vía @SEOmoz #seo
@JavierArronis » 01 Nov '12, 7pm
It's Search Marketing, not Search Listing, *&^&$%^! - YouMoz | SEOmoz [link] vía @SEOmoz #seo
@waqarjani » 01 Nov '12, 6pm
It's Search Marketing, not Search Listing, *&^&$%^! [link] Posted by Yoast I gave a talk this week at SEO Day in Cologne, ...
@Inboundorg » 01 Nov '12, 6pm
It's Search Marketing, not Search Listing: [link] Discuss: [link] via @WissamDandan
@Cordiapxq » 01 Nov '12, 6pm
RT: @JeremyCMorgan It's Search Marketing, not Search Listing, *&^&$%^! [link]
@DailySEONews » 01 Nov '12, 6pm
SEO News: It's Search Marketing, not Search Listing, *&^&$%^! - SEOmoz (blog) [link]
@EdgySEO » 01 Nov '12, 6pm
RT @yoast: It's Search Marketing, not Search Listing, *&^&$%^! - my post has gone live on YouMoz: [link]
@SEOMAXI » 01 Nov '12, 6pm
It's Search Marketing, not Search Listing, *&^&$%^! - SEOmoz (blog) [link]