SgImpact.com

01 Nov '12, 2pm

The Ultimate Guide to Search Retargeting

A user searches for something on a site or search engine by entering search terms. Search Retargeting remembers the search terms and tags the user with a pixel. The user remains anonymous throughout the process. Search Retargeting then targets the user with a display ad based on the search terms. For example, if a user searches for “Discount Leather Handbags,” a Search Retargeting company can target the user with a display ad for great deals on leather handbags. The process is similar to traditional search engine marketing, which allows advertisers to place ads next to or atop search results. The difference is that with Search Retargeting, users can still be targeted after they leave the search engine and with more dynamic display creatives.

Full article: http://www.techipedia.com/2012/search-retargeting/

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