01 Nov '12, 10am

5 Killer SEO Insights from Analyzing a Billion Dollars in AdWords Spend

5 Killer SEO Insights from Analyzing a Billion Dollars in AdWords Spend

The upshot of this trend from an SEO perspective is that if a mobile search is monetizing at half the rate of a desktop search, then we can deduce that an organic search listing from mobile search has a greater chance of being clicked on than the same search executed on the desktop. Furthermore, since one in three mobile searches have location based intent (for example, finding a nearby business), I’d argue that there is a tremendous opportunity to be had in SEO on mobile devices, particularly for searches with local intent!

Full article: http://www.seomoz.org/blog/5-killer-seo-insights-from-ana...

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