30 Sep '16, 6pm

13 Places to Look on Your Next Google AdWords Account Audit

Auditing your Google AdWords account on a quarterly or semi-annual basis is a great way to step back from the day-in, day-out management grind to find gaps in performance or areas for expansion to help boost overall performance. While some marketing managers and business owners know the importance of stepping back to review an AdWords account, many don’t know where to start when it’s time to dive in for an audit. Below are 13 places to start when looking to find impactful places for change through auditing your Google AdWords account. Conversion Tracking and Analytics Setup Before diving directly into the setup, execution, and performance of your Google AdWords campaigns, it’s important to ensure the method being used to track your key performance indicators is working properly. 1. Google AdWords conversion setup Within the Tools section of the Google AdWords interface, th...

Full article: https://www.portent.com/blog/ppc/13-places-look-next-goog...

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