30 Sep '16, 4pm

Up close at SMX: Using paid search and social together

Kristi Kellogg is the social media editor and a content strategist at Bruce Clay, Inc. , a critically acclaimed international digital marketing agency. She loves using social media and content to connect people with brands in meaningful ways. She works with Fortune 500 companies and small businesses alike to craft stellar content and wield winning social media strategy. She also reports on social media, SEO and PPC best practices. Kellogg's career is founded in journalism; her business and technology articles appear in newspapers, magazines, across the Internet and in books such as “Content Marketing Strategies for Professionals” and “The Media Relations Guidebook.”

Full article: http://searchengineland.com/close-smx-using-paid-search-s...

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