30 Sep '16, 2pm

Interview: can you forecast SEO? Sastry Rachakonda says you can

For the sake of this example, let’s say that Circuit City has its online act together and has spent some time optimizing for search and aggressively funding a paid search program. Potentially, the search could return results that include a paid search ad for Circuit City above the organic listings, and this ad could contain a Product Search Plus Box. The organic results could also yield a result for the Circuit City domain with site links and a Plus Box for financial information (including a stock quote and graph), shopping engine listings, local listings (if the user provided a ZIP code during sign up or is logged into a Google service), and news results that include video.

Full article: https://searchenginewatch.com/sew/news/2064364/universal-...

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