30 Sep '16, 3pm

Why call tracking helps improve PPC lead generation account performance

Automatic phone routing. Provides the ability to set specific rules and criteria to take inbound calls and automatically route them to a salesperson in real time. Immediately routing phone leads to a salesperson or call center reduces lead aging and increases the probability of converting that lead. Phone call classification. Variations of this feature can be used to automatically classify phone leads as good leads or bad leads. Furthermore, automatic classification of phone calls can help determine whether paid search traffic is truly driving sales-related calls or support calls. Leveraging this information can help optimize PPC campaigns to ensure high-quality, sales-oriented leads are being generated and that every marketing dollar is optimized for maximum return. Call transcripts. Analyzing conversations between customer and sales representative is one of the best ways...

Full article: http://searchengineland.com/call-tracking-helps-improve-p...

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Automatic phone routing. Provides the ability to set specific rules and criteria to take inbound calls and automatically r...

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