30 Sep '16, 12pm

Six most important search marketing news stories of the week

Reach your customers across devices. If someone visits your website on their laptop or tablet, you can now reach them with more relevant ads when they search on their phone. Keep site visitors in your list for 540 days. This longer membership duration makes it easier for businesses with seasonality or high consideration products to reach their customers Add your remarketing lists at the campaign level later this year, making it faster and easier to use RLSA. This will work for Customer Match too.

Full article: https://searchenginewatch.com/2016/09/30/six-most-importa...

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