30 Sep '16, 11am

Google: Redirects Are Not An SEO Thing, So Stop Fussing

Google's John Mueller posted a fun message on Twitter the other day. He said that he feels "SEOs fuss too much about redirects." He added that redirects are "not a SEO thing" that they are a "technical thing." He said just pick the right one for the job and "it's not voodoo magic." Here is the tweet: This is based on a recent twitter storm about redirects and how Google handles them. Gary from Google said (a) redirects, all of them, pass PageRank and (b) and anchor text signals: @jennyhalasz @JohnMu all redirects pass PageRank now — Gary Illyes (@methode) September 28, 2016 @jennyhalasz @JohnMu ah sorry. They pass anchor text, too. All redirects do — Gary Illyes (@methode) September 28, 2016 Of course, then Jenny asks if they pass equally, i.e. 301s vs 302s vs others, do they pass equal PR? @JohnMu fair to say all redirects pass *equal* PR? cc @methode #askingForAFriend ? ...

Full article: https://www.seroundtable.com/google-redirects-not-seo-227...

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