The Evolution of Display: Change Is Here, For Good via @johnbattelle

The Evolution of Display: Change Is Here, For Good | John Battelle's Search BlogJohn Battelle's Search Blog

The Evolution of Display: Change Is Here, For Good via @johnbattelle

The first banner ad to run on the web – AT&T’s “You Will” campaign. It asked “Have you ever clicked your mouse right here?” The answer turned out to be “You Will…for a while. Then, not so much.” Earlier this year I wrote a long post about the “death of display,” since then, I’ve consistently been asked about it, and in particular, to expand on my thoughts around display advertising economics, and the prospects for what might broadly be termed “independent creators of content,” or what I call “the independent web .” Now, I love this topic, as many of you know. So in this post I’ll reprise the core points from On Thneeds and the “Death of Display” , and then riff a bit about where I see things now, and where they might be heading. Spoiler: It’s not all bad. Double spoiler: This post will be written in two parts. This is just the first. Here’s that previous post, boiled down ...

Full article: http://battellemedia.com/archives/2012/10/more-on-the-dea...

Tweets

@DigitDirOnline » 21 Nov '12, 5pm
How do we pay the "independent content creators?" The Evolution of Display: Change Is Here, For Good @johnbattelle [link]
@AdInsider » 15 Nov '12, 3pm
The evolution of display. 'Publishers need to align ourselves with companies that put publishers first' @rubiconproject [link]
@mr_trick » 14 Nov '12, 3pm
@seaninsound @theQuietus You two should read this - great piece about the display ad/content creator income problem [link]
@ersanozer » 10 Nov '12, 12pm
Federated Media is done with banner ad sales. *Nedeni de burada* The Evolution of Display: Change Is Here, For Good [link]
@neilthackray » 08 Nov '12, 9am
Boxes and rectangles not the future 4 online ads says @johnbattelle but maybe Native Conversational Suites are. [link]
@louisecwhite » 08 Nov '12, 8am
RT @seangriffey: Just got to these posts by @johnbattelle on the future of display ads for publishers. Worth the read. [link]
@seangriffey » 07 Nov '12, 4pm
Just got to these posts by @johnbattelle on the future of display ads for publishers. Worth the read. [link]
@jaymfriedman » 06 Nov '12, 4pm
in case you've never seen the web's first display ad: [link]
@vikramsomaya » 05 Nov '12, 4pm
RT @kirbywinfield: Direct sold "quality" display model increasingly under pressure, while programmatic sees hypergrowth says @johnbattelle [link]
@kirbywinfield » 05 Nov '12, 4pm
Direct sold "quality" display model increasingly under pressure, while programmatic sees hypergrowth says @johnbattelle [link]
@jaimenovoa » 03 Nov '12, 9am
Muy interesante el post de @johnbattelle sobre 'display advertising' y la supervivencia de publicaciones independientes [link]
@RalphBassfeld » 02 Nov '12, 11pm
The future of display advertising on the web and how independent content creators get paid [link]
@farrukhsubhani » 02 Nov '12, 10pm
RT @om: The Evolution of Display: Change Is Here, For Good [link] what a great, honest & spot-on must read post by @johnbattelle
@om » 02 Nov '12, 10pm
The Evolution of Display: Change Is Here, For Good [link] what a great, honest & spot-on must read post by @johnbattelle
@gborgford » 01 Nov '12, 5pm
RT @dmeiselman: Good read-> The Evolution of Display by @johnbattelle. [link] On the continuing evolution in online ad models.
@dmeiselman » 01 Nov '12, 5pm
Good read-> The Evolution of Display by @johnbattelle. [link] On the continuing evolution in online ad models.
@pmereles » 01 Nov '12, 5pm
RT @MediaContactsUS: The Evolution of Display: Change Is Here, For Good | John Battelle's Search BlogJohn Battelle's Search Blog [link] ^WR
@HavasMediaUSA » 01 Nov '12, 4pm
The Evolution of Display: Change Is Here, For Good | John Battelle's Search BlogJohn Battelle's Search Blog [link] ^WR
@johnbattelle » 01 Nov '12, 3pm
From yesterday: The Evolution of Display: Change Is Here, For Good [link]
@JayOBrien22 » 01 Nov '12, 11am
RT @IPA_Updates: Some thoughts on the evolution of online display from @johnbattelle: [link] Hat tip @neilperkin
@IPA_Updates » 01 Nov '12, 11am
Some thoughts on the evolution of online display from @johnbattelle: [link] Hat tip @neilperkin
@Martynshaw » 01 Nov '12, 9am
The evolution of display. Great points on building native ads to integrate and partner with relevant publishers [link]
@neilperkin » 01 Nov '12, 9am
Interesting thoughts here from John Battelle on the evolution of digital display [link]
@crandallbrady » 31 Oct '12, 11pm
Also relevant to my last tweet. @johnbattelle's thoughts on the death of "boxes and rectangles" [link]
@hurriednotes » 31 Oct '12, 8pm
RT @johnbattelle: The Evolution of Display: Change Is Here, For Good [link] via @johnbattelle
@DelRey » 31 Oct '12, 8pm
"If high quality sites on the independent web are going to thrive, we will have to embrace change." [link] via @johnbattelle
@johnbattelle » 31 Oct '12, 7pm
The Evolution of Display: Change Is Here, For Good [link] via @johnbattelle
@tw_top_business » 31 Oct '12, 8pm
RT @johnbattelle: The Evolution of Display: Change Is Here, For Good [link] via @johnbattelle
@tw_top_1z1h4h1 » 31 Oct '12, 8pm
RT @johnbattelle: The Evolution of Display: Change Is Here, For Good [link] via @johnbattelle
@sugg_business » 31 Oct '12, 8pm
RT @johnbattelle: The Evolution of Display: Change Is Here, For Good [link] via @johnbattelle
@nbelluk » 31 Oct '12, 8pm
RT @johnbattelle: The Evolution of Display: Change Is Here, For Good [link] via @johnbattelle
@KepplerSpeakers » 31 Oct '12, 8pm
RT @johnbattelle: The Evolution of Display: Change Is Here, For Good [link] via @johnbattelle