31 Oct '12, 4pm

Making The Case For Native Mobile Landing Pages

Making The Case For Native Mobile Landing Pages

At SMX East in October 2012, I presented on mobile landing pages at the popular iConvert session. Given the surge of interest in mobile marketing, and in particular, mobile landing pages, I thought it would be a good time to cover some of the key points from that presentation here. Slideshare: The Quest for Awesome Mobile Landing Pages from ion interactive Generally speaking, there are two ways to implement mobile landing pages: Use responsive design to have your pages adapt to the appropriate device. Implement native mobile pages that are explicitly designed for that purpose. Using Responsive Web Design With responsive Web design , you can create one version of your pages that should look good on smartphones, tablets, and desktops alike. Scenarios where your audience may arrive from any device, such as your company’s primary website, are well-suited to this approach. Howe...

Full article: http://searchengineland.com/the-case-for-native-mobile-la...

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