Making The Case For Native Mobile Landing Pages

At SMX East in October 2012, I presented on mobile landing pages at the popular iConvert session. Given the surge of interest in mobile marketing, and in particular, mobile landing pages, I thought it would be a good time to cover some of the key points from that presentation here. Slideshare: The Quest for Awesome Mobile Landing Pages from ion interactive Generally speaking, there are two ways to implement mobile landing pages: Use responsive design to have your pages adapt to the appropriate device. Implement native mobile pages that are explicitly designed for that purpose. Using Responsive Web Design With responsive Web design , you can create one version of your pages that should look good on smartphones, tablets, and desktops alike. Scenarios where your audience may arrive from any device, such as your company’s primary website, are well-suited to this approach. Howe...

Full article: http://searchengineland.com/the-case-for-native-mobile-la...

Tweets

@evergreen_uk » 28 Nov '12, 1pm
Making the case for native mobile landing pages. See [link] Web design news from [link]
@lappes » 08 Nov '12, 2pm
RT @webrepublic_ch: Responsive Design vs. Native Mobile Landing Pages: Was wann besser ist [link] #mobile
@webrepublic_ch » 08 Nov '12, 2pm
Responsive Design vs. Native Mobile Landing Pages: Was wann besser ist [link] #mobile
@KaitlynCodes » 07 Nov '12, 8pm
Hey @immediatag, looks like you're on to something: RT @sengineland Making The Case For Native Mobile Landing Pages [link]
@ettaingroup » 07 Nov '12, 8pm
Why you should create a native mobile landing page [link] thx @sengineland #mobiletech
@ocir » 07 Nov '12, 4pm
RT @servertastic: Making The Case For Native Mobile Landing Pages [link]
@flintstudio » 07 Nov '12, 8am
Should we be using native mobile landing pages? #mobile #web - [link]
@cameronlworth » 06 Nov '12, 10pm
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@MykeLambert » 06 Nov '12, 4am
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@seotweetz » 05 Nov '12, 2pm
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@FissionSEO » 05 Nov '12, 2pm
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@SthsideMktg » 05 Nov '12, 12am
Making The Case For Native #Mobile Landing Pages [link] #online #ecommerce
@silvioporcellan » 04 Nov '12, 11am
Making The Case For Native #Mobile Landing Pages [link] - very interesting prezo by @chiefmartec
@peaktwo » 03 Nov '12, 3pm
@aglover check it: RT @sengineland: Weekend Review: Making The Case For Native Mobile Landing Pages [link] @app47
@sengineland » 03 Nov '12, 3pm
Weekend Review: Making The Case For Native Mobile Landing Pages [link]
@ResearchingMkt » 03 Nov '12, 6am
Awesome Mobile Landing Pages [link]
@AppBx » 02 Nov '12, 7pm
RT @NavigationArts: Making The Case For #Native #Mobile #Landing #Pages [link] via @sengineland
@Dr_RezaMir » 02 Nov '12, 6pm
Making The Case For Native Mobile Landing Pages [link] توسط @sengineland
@humanfactors » 02 Nov '12, 5pm
RT @thejordanrules: Some really interesting stuff here - Making the Case for Native Mobile Landing Pages - #UX - [link]
@sengineland » 02 Nov '12, 1pm
RT @MidWestDigital1: [link] Making the case for native #mobile landing pages.
@MDavidMartin » 02 Nov '12, 9am
RT @adelita: Responsive design is wonderful, but are mobile native landing pages better? [link]
@adelita » 02 Nov '12, 9am
Responsive design is wonderful, but are mobile native landing pages better? [link]
@amolpomane » 02 Nov '12, 7am
RT @pixel_parrot Making The Case For Native #Mobile Landing Pages [link] #seo #searchmarketing: Ma... [link]
@pixel_parrot » 02 Nov '12, 7am
Making The Case For Native #Mobile Landing Pages [link] #seo #searchmarketing
@EFIC2012 » 01 Nov '12, 8pm
Mobile websites? [link] [link]
@andersonmaki » 01 Nov '12, 8pm
Outro link Curioso [link] @chasewhite (Chase White) #web #site
@chasewhite » 01 Nov '12, 8pm
Making The Case For Native Mobile Landing Pages: [link] #design #UX #UI #web #mobile
@thejordanrules » 01 Nov '12, 8pm
Some really interesting stuff here - Making the Case for Native Mobile Landing Pages - #UX #Strategy - [link]
@kesonno » 01 Nov '12, 7pm
Making The Case For Native Mobile Landing Pages [link] via @sengineland /cc @garusky
@StephenVail » 01 Nov '12, 5pm
Moving past the basics: Now you have a #mobile #campaign, work on your mobile landing pages. A must read! [link]
@pixandesign » 01 Nov '12, 5pm
Making The Case For Native Mobile Landing Pages [link] vía @sengineland
@GiseleNMendez » 01 Nov '12, 5pm
Making the case for native #mobile landing pages » [link] by @chiefmartec #responsive #CRO (cc/ @MaxMinzer)
@turnuplocal » 01 Nov '12, 4pm
Yes please ... Making The Case For Native Mobile Landing Pages [link]
@SandboxInd » 01 Nov '12, 4pm
What are the benefits of creating a native mobile landing page? @chiefmartec makes his case ---> [link]
@oray51 » 01 Nov '12, 4pm
Great article and a great discussion about Responsive Web Design vs. Native Mobile. #IEnjoyANicePairOfSlacks [link]
@westbrookkatie » 01 Nov '12, 4pm
#weeklyresource here! i talked to a lady @ Google about the rise of mobile browsing!! look @ searchengneland's article [link]
@mattschmulen » 01 Nov '12, 2pm
RT @gurumusings: Making The Case For Native Mobile Landing Pages #mobile [link]
@cjaswal » 01 Nov '12, 2pm
#ypg bootcamp. Importance of mobile websites. Making the case... [link]
@Nick_Johansson » 01 Nov '12, 2pm
Why responsive design might not make the ideal landing page for your mobile ad campaigns [link]
@MarkPret » 01 Nov '12, 1pm
@Fred_Roed if you are still reading up on responsive design, here's one from the other side of the fence. [link]
@Netsertive » 01 Nov '12, 12pm
Using Mobile Ads in your campaign? The Case For Native Mobile Landing Pages @ [link]
@stephanierieger » 01 Nov '12, 12pm
Fancy that…brands want performance AND conversion! "Making the case for native mobile landing pages" [link] Nice slides too...
@_eduRodriguez » 01 Nov '12, 12pm
Choose between creating Responsive Web designs (all in one) or Native Mobile Landing pages (campaign oriented) [link] #in
@seotweetz » 01 Nov '12, 11am
RT @AdamRLowe9: Making The Case For Native Mobile Landing Pages #seo @sengineland [link]
@Szezam » 01 Nov '12, 11am
Making The Case For Native Mobile Landing ... - Search Engine Land: ... iConvert session. Given the surge of int... [link]
@sandymartin » 01 Nov '12, 10am
Making The Case For Native Mobile Landing Pages [link] via @prismatic
@webdownunder » 01 Nov '12, 10am
Well argued case for unique mobile landing pages and other intelligent observations re conversion [link]
@trekitinc » 01 Nov '12, 6am
[link] Making The Case For Native Mobile Landing ... - Search Engine Land: For conversion optimizat... [link]
@hilaryue » 01 Nov '12, 5am
RT @UXPAofLA: Making The Case For Native Mobile Landing Pages [link] via @sengineland
@altinsnz » 01 Nov '12, 4am
Responsive Design vs Native Mobile Pages. Different strokes suit different folks! [link]