Prepping SEO for 2017: it's all about the ROI
Add your site’s domain to the referral exclusion list. Recently, I shared how a tracking change in Universal GA causes many sites to incorrectly attribute some traffic to the site’s own domain as a referral. Fixing this problem for one of my clients caused them to see an uptick of 16 percent week over week in organic search traffic that had been previously attributed as self-referral. Set up goals. Goals can be any call to action on your website, but for ROI, you’ll likely want to track goals that are directly attributable to lead generation or purchase, such as a request for a quote or even a newsletter signup. Remember to be judicious in how you use your goals, because each reporting view is limited to 20 goals. Set up e-commerce tracking. I expect most e-commerce companies already do this, but if not, be sure to set up e-commerce tracking in GA. It can give you an immed...