29 Sep '16, 1pm

How paid search and personalisation can work together

How paid search and personalisation can work together

Another example of how paid search can work with personalisation comes from Eurostar. A user can research ‘holidays to Paris’ and be directed to a PPC ad, through which they reach the Eurostar website and browse fares to Paris. Later on whilst surfing the web, they will be presented with a tailored display ad for Eurostar travel from London to Paris.

Full article: https://searchenginewatch.com/2016/09/29/how-paid-search-...

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