29 Sep '16, 12pm

Apple rolls out Search Ads for the App Store

After a beta period that began in June , Apple is now opening up Search Ads for the App Store to all publishers and developers. It’s currently available for the iPhone and iPad only in the US. While Apple will certainly make money from this program, the main rationale appears to be app discovery. Google has had search ads in the Play store for well over a year. Search Ads will be delineated with a blue background. Apple will generate the ad images and copy from the app metadata supplied by the publisher or developer, so there’s no ad copy per se . It appears there will only be one ad per search. Developers set a max daily budget and an overall campaign budget. Apple’s Search Ads use the familiar “second price auction” to set winning bid prices. Apple says that relevance and bid price will determine which ads show. (Developers will pay on a “cost per tap” basis.) Search Ads...

Full article: http://searchengineland.com/apple-rolls-search-ads-app-st...

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