29 Sep '16, 11am

Google: App Indexing Ranking Boost Still Valid Regardless Of AMP

Google: App Indexing Ranking Boost Still Valid Regardless Of AMP

Last week we broke some very important news, that AMP pages will trump app deep link results in the Google mobile search results. That means users of this site that search in Google who have our app , since we have both AMP pages and native iOS and Android apps that deployed App Indexing, will currently and now for the foreseeable future will be served the AMP page. They will not be able to click from the mobile search results and get to a specific article on this site. At least that is what Google told us and said is how it is going to be for the future. So I asked the Googlers, specifically Mariya Moeva about this. I asked what happens to the app indexing ranking boost Google promised us less than a year ago? She responded "the ranking boosts remain for (1) installed app and (2) great user engagement through API, regardless of AMP." I am not sure how that works? Will my ...

Full article: https://www.seroundtable.com/google-app-indexing-ranking-...

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