29 Sep '16, 12pm

Google Penguin Doesn't Really Need Disavow Files - Devalues vs Demotes

Google Penguin Doesn't Really Need Disavow Files - Devalues vs Demotes

Tuesday I reported that Google said nothing changed with when you should use the disavow file when it comes to Penguin - well, that might not be true now. As I reported yesterday at SEL, with the new Penguin 4.0 launch on Friday - this new algorithm no longer "demotes" but rather "devalues." Demotes would mean that it would lower the rankings of a web site for doing something bad. Devalues means it would likely ignore the link spam and not downgrade the rank of the web site. It might feel like a demotion when a link is not counted. Instead of dropping down let's say 10 pages, you might only drop a page because those links no longer have any value but there is no additional demotion to your web site. So those who may be recovering now, because Google is rolling out Penguin 3.0 recoveries now - might not feel a full recovery - if that makes sense. That means a bunch of thing...

Full article: https://www.seroundtable.com/disavow-file-google-penguin-...

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