29 Sep '16, 10am

The Complete Guide to AMP for E-Commerce by @MarcPurtell

By now, we have all seen or heard something about the Accelerated Mobile Pages (AMP) Project . Since first being introduced in October 2015, Google has been promoting the benefits of AMP on its blogs . However, it has yet to become widely adopted beyond news websites. On the subject of news sites, AMP is an absolute must-have now that news-related mobile search results featured a carousel exclusively containing AMP pages at the very top (and Google recently announced they will be intermingled within organic search). Since e-commerce sites are different from news sites, a case must be made for the necessity of implementing AMP pages on an e-commerce site (spoiler alert: see the “Why E-commerce Needs AMP” section below). What is AMP The AMP Project is a Google-backed, open-source initiative to speed up the load time of mobile webpages using existing web technologies such as ...

Full article: https://www.searchenginejournal.com/complete-guide-amp-e-...

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