29 Sep '16, 2am

Google Continues to Rev Up Remarketing With Latest AdWords Innovations by @SouthernSEJ

Google Continues to Rev Up Remarketing With Latest AdWords Innovations by @SouthernSEJ

Google continues to make remarketing an even more powerful tool for advertisers with the release new advertising innovations, unveiled Wednesday at SMX East. Google has promised to provide information about ad innovations throughout Advertising Week, which runs from September 26–30, and this is the company’s latest announcement. Improved Remarketing Lists for Search Ads (RLSA) The ability to adjust search ads, bids, and keywords based on how a person previously interacted with your site is made possible thanks to RLSA. Here’s how it will be improved upon going forward: Cross-device remarketing : Target the same customer with relevant ads as they move between their various devices. Keep people in your list longer : Now you can keep site visitors in your list for up to 540 days. Remarketing lists at a campaign level : Later this year, Google will make it possible to do this,...

Full article: https://www.searchenginejournal.com/google-continues-rev-...

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