Trick or Treat? 5 Fabulous and Frightening AdWords PPC Features

Many Google AdWords features come with fabulous advantages that help improve account performance or ease campaign management. Some of these same features, however, have a few nasty tricks up their sleeve that can throw PPC managers off course. Scared? Don’t be. Learn how you can avoid these tricks, get ahead, and make sure you have the biggest pile of goodies at the end of the night. 1. Search Terms Report Treat The search terms report in AdWords offers advertisers the ability to see the actual search query the consumer entered that triggered the ad and led to a click. This search term was matched up to a keyword in the account, but not necessarily the same as the keyword. The report is rich with information in searcher intent and interest. Here, advertisers can find high-level trends as well as tactical actions for adding/removing keywords that surface in the reports. Tri...

Full article: http://searchenginewatch.com/article/2221134/Trick-or-Tre...

Tweets

@Kyle_Pretorius » 06 Nov '12, 10am
5 AdWords Features You Should Be Using - [link] #ppc #adwords #sem
@Adigence » 04 Nov '12, 10pm
Google AdWords - Some features worth knowing ~ [link] | courtesy @newmediasources via searchenginewatch
@samuelgohmh » 03 Nov '12, 5pm
Make That Tricks A Treat! | Trick/Treat? 5 Fabulous and Frightening AdWords PPC Features by @LisaRocksSEM [link] via @sewatch
@Portent » 01 Nov '12, 8pm
Halloween's over but you should still check out these 5 Fabulous & Frightening AdWords #PPC Features [link] From @lisarocksSEM
@seotweetz » 01 Nov '12, 5pm
RT @beacontec: Trick or Treat? 5 Fabulous and Frightening #AdWords #PPC Features by @LisaRocksSEM [link] #SEO
@amolpomane » 01 Nov '12, 4am
RT @bayareasea Trick or Treat? 5 Fabulous and Frightening AdWords PPC Features [link] #PPC: Trick ... [link]
@redactielinks » 01 Nov '12, 3am
Trick or Treat? 5 Fabulous and Frightening AdWords PPC Features [link] #seo #redactielinks
@aimventure » 31 Oct '12, 9pm
RT @GoogleRetail: Check out our frightening Adwords features! Happy Halloween [link]
@christybrocardo » 31 Oct '12, 9pm
Trick or Treat? 5 Fabulous and Frightening AdWords PPC Features (didn't know about new dynamic ads!) [link] via @sewatch
@newmediasources » 31 Oct '12, 9pm
great #adwords features you shouldn't miss [link]
@GoogleRetail » 31 Oct '12, 9pm
Check out our frightening Adwords features! Happy Halloween [link]
@DeviousDarren » 31 Oct '12, 8pm
RT @ChelseaEmbury: Trick or Treat? 5 Fabulous and Frightening AdWords PPC Features by @LisaRocksSEM [link] via @sewatch
@451Heat » 31 Oct '12, 7pm
Trick or Treat? 5 Fabulous and Frightening AdWords PPC Features via @SEWatch [link] Did this post scare you?
@pacoperezbes » 31 Oct '12, 7pm
Truco o trato en adwords. Campañas en PPC: [link]
@evyschwartz » 31 Oct '12, 7pm
RT @neilpatel: Trick or Treat? 5 Fabulous and Frightening AdWords PPC Features [link] #PPC #AdWords #SEM
@rio_seo » 31 Oct '12, 5pm
Trick or Treat? 5 Fabulous and Frightening AdWords PPC Features to get you through Halloween [link] #Halloween
@YourMomBot » 31 Oct '12, 4pm
@ianmcleary Your mom's frightening AdWords PPC Features - Search Engine Watch (#SEW) [link]
@SEOandmore » 31 Oct '12, 4pm
RT @sqeurope: Trick or Treat? 5 Fabulous and Frightening #AdWords #PPC Features by @LisaRocksSEM [link] via @sewatch
@Ahmedyousry_ » 31 Oct '12, 4pm
RT @ymarketing: Trick or Treat? 5 Fabulous and Frightening AdWords PPC Features: Many AdWords features come with fabulous advant... [link]
@WebCreationUK » 31 Oct '12, 4pm
Alex: Trick or Treat? 5 Fabulous and Frightening AdWords PPC Features by @LisaRocksSEM [link] via @sewatch
@seotweetz » 31 Oct '12, 4pm
RT @NinjasMarketing: Trick or Treat? 5 Fabulous and "Frightening" AdWords #PPC Features [link] via @sewatch #SEO
@naviscent » 31 Oct '12, 4pm
Useful tips on better communicating with software developers. [link]
@OMInstitute » 31 Oct '12, 3pm
RT @idowebid: Trick or Treat? 5 Fabulous and Frightening AdWords PPC Features [link]
@smshay » 31 Oct '12, 3pm
Trick or Treat? 5 Fabulous and Frightening AdWords PPC Features: This will make it impossible to identify keywor... [link]
@KarlRibas » 31 Oct '12, 3pm
Trick or Treat? 5 Fabulous and Frightening AdWords PPC Features [link] #internetmarketing
@RGoss247 » 31 Oct '12, 3pm
Trick or Treat? 5 Fabulous and Frightening AdWords PPC Features: Campaign Negative Keyword List. Treat. Negative... [link]
@PopsharedSearch » 31 Oct '12, 3pm
Trick or Treat? 5 Fabulous and Frightening AdWords PPC Features (Searchenginewatch - 275 retweets) [link]
@GoogleSEOServcs » 31 Oct '12, 2pm
Trick or Treat? 5 Fabulous and Frightening AdWords PPC Features #SEO via @googleseoservcs [link]
@ModGirlMktgSeo » 31 Oct '12, 2pm
Mod Girl Marketing likes Trick or Treat? 5 Fabulous and Frightening AdWords PPC Features [link]
@LinkBuildRocket » 31 Oct '12, 2pm
RT @ppcbot: Trick or Treat? 5 Fabulous and Frightening AdWords PPC Features [link] #adwords
@TopHatHosting » 31 Oct '12, 2pm
Trick or Treat? 5 Fabulous and Frightening AdWords PPC Features #webhost #smallbusiness [link]
@nhpatel99 » 31 Oct '12, 2pm
Trick or Treat? 5 Fabulous and Frightening AdWords PPC Features: Many AdWords features come ... [link] #orlando #seo #nerd
@lisarocksSEM » 31 Oct '12, 2pm
Thanks Valerie! RT @vdcseo: Good article! Trick or Treat? 5 Fabulous Frightening AdWords PPC @LisaRocksSEM [link] via @sewatch
@AllenEWhite1 » 31 Oct '12, 2pm
Trick or Treat? 5 Fabulous and Frightening AdWords PPC Features [link] @AllenEWhite1
@ukmkamu » 31 Oct '12, 2pm
info SEO : Trick or Treat? 5 Fabulous and Frightening AdWords PPC Features [link] #UKMKamu
@semnomic » 31 Oct '12, 2pm
Trick or Treat? 5 Fabulous and Frightening AdWords PPC Features: Many AdWords features come with f... [link] #searchengine
@cijoaj2003 » 31 Oct '12, 2pm
Trick or Treat? 5 Fabulous and Frightening AdWords PPC Features [link] #SEO #Optimisation
@Lauren_Reports » 31 Oct '12, 2pm
Trick or Treat? 5 Fabulous and Frightening AdWords PPC Features [link] #Digital
@beansocial » 31 Oct '12, 2pm
Trick or Treat? 5 Fabulous and Frightening AdWords PPC Features: Many AdWords features come with fabu... [link] #occupysew
@lisarocksSEM » 31 Oct '12, 2pm
Overcome your fears! "Trick or Treat? 5 Fabulous and Frightening AdWords PPC Features" by @LisaRocksSEM [link] via @sewatch
@aimventure » 31 Oct '12, 2pm
RT @jonathan70us: Trick or Treat? 5 Fabulous and Frightening AdWords PPC Features [link]
@AntiMovieCritic » 31 Oct '12, 2pm
RT @ItFitsIn140 ItFitsIn140: Trick or Treat? 5 Fabulous and Frightening AdWords PPC Features [link] [link]
@Passion_Digital » 31 Oct '12, 2pm
PPC Trick or Treat? Moo-haa-haa-haaaaaaaaaaaaahhhhhhh! Er, hem. [link] #happyhalloween
@dw4everz » 31 Oct '12, 2pm
int.SEOnews: Trick or Treat? 5 Fabulous and Frightening AdWords PPC Features [link]
@NavalK_SEOPPC » 31 Oct '12, 2pm
#SearchMarketing Trick or Treat? 5 Fabulous and Frightening AdWords PPC Features [link]
@adifco » 31 Oct '12, 2pm
Trick or Treat? 5 Fabulous and Frightening AdWords PPC Features #seo - EN [link]
@LocalPPC » 31 Oct '12, 2pm
Google: Trick or Treat? 5 Fabulous and Frightening AdWords PPC Features - Search Engine Watch: Business InsiderT... [link]
@Amy1306 » 31 Oct '12, 2pm
RT @SEM_Tips: SEM / PPC tips: Trick or Treat? 5 Fabulous and Frightening AdWords PPC Features [link] by @sewatch
@GoldMedalSEO » 31 Oct '12, 2pm
New SEO news -> Trick or Treat? 5 Fabulous and Frightening AdWords PPC Features [link]
@ComCorp » 31 Oct '12, 1pm
Trick or Treat? 5 Fabulous and Frightening AdWords PPC Features - Search Engine Watch: Daily MailTrick or Treat?... [link]