31 Oct '12, 1pm

Trick or Treat? 5 Fabulous and Frightening AdWords PPC Features

Trick or Treat? 5 Fabulous and Frightening AdWords PPC Features

Many Google AdWords features come with fabulous advantages that help improve account performance or ease campaign management. Some of these same features, however, have a few nasty tricks up their sleeve that can throw PPC managers off course. Scared? Don’t be. Learn how you can avoid these tricks, get ahead, and make sure you have the biggest pile of goodies at the end of the night. 1. Search Terms Report Treat The search terms report in AdWords offers advertisers the ability to see the actual search query the consumer entered that triggered the ad and led to a click. This search term was matched up to a keyword in the account, but not necessarily the same as the keyword. The report is rich with information in searcher intent and interest. Here, advertisers can find high-level trends as well as tactical actions for adding/removing keywords that surface in the reports. Tri...

Full article: http://searchenginewatch.com/article/2221134/Trick-or-Tre...

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New post: Trick or Treat

New post: Trick or Treat

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