28 Sep '16, 6pm

Report: Amazon grows lead as product search engine of choice

Twin Design / Shutterstock.com A consumer survey recently conducted on behalf of retail personalization platform BloomReach found that Amazon has increased its lead as the product search engine of choice for US consumers. Last year, 44 percent reported starting their search for products on Amazon; this year, it’s 55 percent. The “State of Amazon” study polled 2,000 US consumers in September. A survey released earlier this year by PowerReviews (n=1,000 consumers) found a narrower lead for Amazon (38 percent) vs. Google (35 percent) as the starting point for products. Amazon is utilized as a starting point by twice as many people as use traditional search engines for product search. On mobile devices, search engines do a bit better: 34 percent vs. Amazon’s 50 percent. Even if it’s not the starting point, Amazon is still used during the online shopping process by the vast maj...

Full article: http://searchengineland.com/report-amazon-grows-lead-prod...

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