28 Sep '16, 4pm

Google Penguin doesn't penalize for bad links - or does it?

Google launched the real-time, more granular version of Penguin on Friday. Google wrote in its announcement that it “now devalues spam.” Many SEOs and webmasters took that to mean that Penguin no longer penalizes – and it seems like they are right. Google’s Gary Illyes said on my public Facebook post that the new Penguin algorithm “managed to devalue spam instead of demoting.” But he also said that Google’s recommendation for using the disavow file has not changed . In other words, you should use the disavow file to help recover from Penguin issues. But if Google only devalues the spam and doesn’t demote the spam, then why use the disavow file? Illyes said in the Facebook discussion that “specifically there’s less need” to use the disavow file for Penguin. Gary also added “you can help us help you by using it.” Adding that “also, manual actions are still there, so if we se...

Full article: http://searchengineland.com/google-penguin-doesnt-penaliz...

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Google Penguin doesn't penalize for bad links -...

searchengineland.com 28 Sep '16, 4pm

Google launched the real-time, more granular version of Penguin on Friday. Google wrote in its announcement that it “now d...

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