28 Sep '16, 4pm

Google announces slew of search ads and Analytics updates at SMX East

Cross-device remarketing for remarketing lists for search ads (RLSA). Following on the news earlier in the week that display retargeting is now available across devices , Dischler announced that RLSA targeting can also now occur across devices. That means that if a signed-in user first visits on a mobile device, they later can be retargeted on a desktop, for example. RLSA can now be set at the campaign level instead of only at the ad group level. That announcement was particularly welcomed by the audience. Launch of demographic targeting for search ads. This has been in beta for some time now. Demographic targeting will be rolling out generally, allowing advertisers to target based on gender, age and household income. Similar audiences for search is now in open beta. Advertisers with account managers can reach out to their reps to find out about joining that beta now.

Full article: http://searchengineland.com/google-announces-slew-search-...

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