31 Oct '12, 11am

Properly Attributing Email Campaigns in Analytics

Properly Attributing Email Campaigns in Analytics

All of our online marketing efforts are useless if we don’t act on and improve upon their results. Email marketing continues to be one of the more common marketing strategies. There are many third-party choices for creating email campaigns and distributing them to lists of prospective customers. Each of them will measure successful deliveries and even click-throughs to your call to action. But is that all you need to measure success? Certainly not. A Typical Campaign, Simplified At its basic roots, a typical email campaign needs two basic items: An email message with compelling content and a good call to action. A corresponding landing page containing a form or other actionable link that is accessible only from the campaign distribution, yet still linking to other pages of your site. This page should also contain goal tracking code for your analytics software. So at its si...

Full article: http://searchenginewatch.com/article/2221136/Properly-Att...

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