28 Sep '16, 1pm

What you didn’t know about recent Quality Score changes: Columnist Frederick Vallaeys discusses the impact of...

What you didn’t know about recent Quality Score changes: Columnist Frederick Vallaeys discusses the impact of...

Starting off keywords with too little data at the average QS of 6 began during the July 2015 update. Before that, the starting QS was calculated by combining historical data from other advertisers who had used the same keyword with data about the advertiser’s historical performance. Google had assumed the new keyword would perform average compared to everyone else using the same keyword, with a positive or negative adjustment based on whether the advertiser usually had better or worse than average QS in their account.

Full article: http://searchengineland.com/didnt-know-recent-quality-sco...

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