28 Sep '16, 12pm

Google: AMP will override app deep links for the foreseeable future

Google: AMP will override app deep links for the foreseeable future

Last week we covered how that when Google began rolling out AMP to the core mobile results that Google quietly added to their changelog that AMP pages will trump app deep links . In short that means when a user installed an app of a publisher, does a search on their mobile phone where the app resides, clicks on a link within the Google mobile results that could lead to the app opening up, instead, Google will show the AMP page – not the content within the app the user installed.

Full article: http://searchengineland.com/google-amp-will-override-app-...

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