28 Sep '16, 12pm

Five surprising benefits of high CTR across all marketing channels

The more your pages beat the expected organic CTR for a given position, the more likely you are to appear in prominent organic positions. So if you want to move up by one spot (e.g., Position 5 to Position 4) in Google’s SERP, you need to increase your CTR by 3%. If you want to move up again (e.g., Position 4 to Position 3), you’ll need to increase your CTR by another 3%. If your pages fall below the expected organic search CTR, then your pages will appear in lower organic SERP positions. Basically, if your page fails to beat the expected click-through rate for a given position, it’s unlikely your page will appear in positions 1–5.

Full article: https://searchenginewatch.com/2016/09/28/five-surprising-...

Tweets

The Next High-Performance Transistor Could Be Made From Lateral Nanowires

The Next High-Performance Transistor Could Be M...

spectrum.ieee.org 28 Sep '16, 3pm

Photo: Imec Short Stack: Imec constructed transistors from stacks of horizontal silicon nanowires (cross section of array ...

Experiential marketing should go beyond selling

luxurydaily.com 28 Sep '16, 8am

NEW YORK – Experiential marketing provides brands a platform to make a multi-sensory impression on consumers, enabling mar...

We just had five 1,000-year floods in less than a year. What's going on?

We just had five 1,000-year floods in less than...

edf.org 28 Sep '16, 1am

Editor’s note: This post was updated on Sept. 8, 2016, with results from a NOAA study on the Baton Rouge flood. A 1,000-ye...

These Five Colorways Of The Pharrell x adidas N...

kicksonfire.com 27 Sep '16, 3pm

The standout Pharrell x adidas NMD Human Race is returning in a number of colorways as we shift towards the Fall/Winter se...

Rats 'living the high life' in Choa Chu Kang

straitstimes.com 27 Sep '16, 11pm

There is bad news if you think your home will not be disturbed by rodents if you live on a high floor. Rats have been spot...

Marketing as Worldbuilding: The Links

portent.com 27 Sep '16, 3pm

I know, I know. I piled on the tips and tools. It’s OK!!!! Here are the links, related content and slides from my Marketin...

CTR as a ranking factor: what we know so far and how to action it

CTR as a ranking factor: what we know so far an...

searchenginewatch.com 22 Sep '16, 2pm

Firstly, CTR does seem to have an immediate and temporary impact on rankings in some cases . This is more than likely due ...

Why You Should Have Less Marketing In Your Content Marketing: Ultimately, the key to modern content marketing...

Why You Should Have Less Marketing In Your Cont...

seochat.com 29 Sep '16, 12am

Ultimately, the key to modern content marketing is starting from a place of informing your audience. How many times would ...

Today, Arnold Palmer graced the cover of newspa...

golf.com 26 Sep '16, 11pm

Arnold Palmer made golf in America. On Monday morning after his death, The King graced newspaper covers all across the nat...

12 tips for content marketing from an SEO persp...

searchenginewatch.com 24 Sep '16, 5pm

I’m not the biggest fan of the word ‘silos’; in fact, in seven months of writing about digital marketing and search, I’ve ...

New L.A. skyscraper can sustain earthquakes and high winds:

New L.A. skyscraper can sustain earthquakes and...

ecobuildingpulse.com 26 Sep '16, 6pm

The 73-story-tall Wilshire Grand Center in downtown Los Angeles, expected to be completed by 2017, is well underway to bec...

Fast Times to Placer High: Western States 100 Results & Story Roundup:

Fast Times to Placer High: Western States 100 R...

irunfar.com 25 Sep '16, 9pm

In addition to “fast weather,” fast competitors led to a perfect storm for the men’s field. For more than 50 miles, a larg...

New @EvolutionFresh juice blends coming in March 2017

New @EvolutionFresh juice blends coming in Marc...

news.starbucks.com 25 Sep '16, 7pm

New juices developed with consumers’ top two requests in mind - healthy snacks and refreshment SEATTLE; September 22, 2016...

Solar Energy International (SEI) is hiring a full-time Marketing and Communications Assistant in Latin America...

Solar Energy International (SEI) is hiring a fu...

solarenergy.org 23 Sep '16, 11pm

The SEI Marketing and Communications Associate (MCA) is responsible for implementing the strategy around the messaging and...

Valuing #DER benefits for grid means going beyond cost-benefit analyses; it's about #locationalvalue

Valuing #DER benefits for grid means going beyo...

solarelectricpower.org 22 Sep '16, 8pm

Addressing the Locational Valuation Challenge for Distributed Energy Resources ,” was rooted in what both organizations sa...