28 Sep '16, 10am

The 10 Best Ways to Use UTM Codes For Conversion Tracking by @amelioratethis

You can also use UTM parameters to track which channels drive the most opens for your app. You know how when you click on a listing from Safari for Yelp, and you get a notification asking if you wish to open the Yelp app? Adding UTM parameters to these deep links will allow you to determine whether places on your website, your social media accounts, or elsewhere trigger the most opens for your mobile app.

Full article: https://www.searchenginejournal.com/10-best-ways-use-utm-...

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