Writing Search Ads in Context

A mother gives her son two ties for his birthday. He goes upstairs, puts on one of the ties, and comes back down to show his mother. She looks him up and down, then says, “What’s the matter, you didn’t like the other tie?” This mother understands something that many search advertisers don’t: we make all our choices in context. Meaning, when we’re trying to select one option, we’re comparing it to all the other options in our consciousness at that moment. We’re trying to figure out which one will best meet our current needs. Why We Limit Our Options If I have a $5 bill and I walk past a smoothie bar, I’ll immediately start the mental calculus of whether I would be better served by a Very Berry Blast, a Pina Colada Shake, or a Peanut Cacao Freezee. Noticeably absent from my choices are: Buying a set of hinges to fix the broken garden gate. Donating the money to the Land Inst...

Full article: http://searchenginewatch.com/article/2221130/Writing-Sear...

Tweets

@SteinBrand » 15 Nov '12, 5pm
Interesting insights via @sewatch: Create better #searchads by understanding the context - [link] #digitaladvertising
@FOB_HUE02 » 12 Nov '12, 2pm
RT @jalexanderm: #Advertising - Create better search ads by understanding the context - [link]
@antbriones » 12 Nov '12, 11am
Writing Search Ads in Context by @askhowie [link] #ppc #cpc #adwords #InternetMarketing #OnlineMarketing #DigitalMarketing
@askhowie » 10 Nov '12, 11am
Ad writing contest! Help me choose a winner, or enter it yourself. Prize: signed copy of AdWords For Dummies. [link]
@OrchidWebDesign » 07 Nov '12, 3am
How to crush it with #Adwords [link] ...write your ads in context & don't ignore your competitors!
@SEAcademyAust » 07 Nov '12, 2am
Create better search ads by understanding the context [link] #PPC
@DannyNMIGoodwin » 05 Nov '12, 5pm
Some good entries in Writing Search Ads in Context [link] by @askhowie @sewatch Write your best chicken coop #PPC ad!
@seotweetz » 05 Nov '12, 5am
RT @ledscrikz: Writing Search Ads in Context via @askhowie - [link] - #seo
@GeorgeKrahn » 02 Nov '12, 10pm
Chicken Coop Ad Writing Contest - Vote for My Ad by Clicking 'Like' in the Comments of This Article by @askhowie [link]
@CTCTHelp » 02 Nov '12, 1pm
Writing Search Ads in Context - Search Engine Watch (#SEW) [link] #smallbz #smb ^HM
@seo_depp » 01 Nov '12, 7pm
rt @LinkBuildRocket2012Writing Search Ads in Context [link] #SEO [link]
@IntesolsAu » 01 Nov '12, 3am
Writing Search Ads in Context by @askhowie [link] via @sewatch #SEO #SEM #GoogleAds
@bayareasea » 31 Oct '12, 7pm
RT @321jenrolfe: Good explanation of writing search ads in context #advertising #marketing [link]
@harperbecksays » 31 Oct '12, 6pm
FANTASTIC article on how manipulate a searchers choice with persona development - [link]
@BigRyanPark » 31 Oct '12, 5pm
Contextualize your SEO efforts. Focus in on human nature, search trends and understand how people work: [link] #SEO #SEM
@marcosjtbr » 31 Oct '12, 5pm
Writing Search Ads in Context \ [link] | by @askhowie via @sewatch / #ppc #paidsearch #ads #marketing #sem
@EyeTraffic » 31 Oct '12, 2pm
The search results page is the ultimate in controlled and contrived choice [link] Writing Search Ads in Context #SEO
@Caliberi » 31 Oct '12, 2pm
Find Out How To Write Search Ads in Context [link]
@colbyburke » 31 Oct '12, 1pm
Writing Search Ads in Context by @askhowie [link] Follow #colbyburke Great Advice Howie
@anthonyrbaxter » 31 Oct '12, 12pm
Writing Search Ads in Context by @askhowie [link] via @sewatch #DigitalMarketing #SearchEngineMarketing
@MojaveDan » 31 Oct '12, 12pm
#seo Writing Search Ads in Context - As an advertiser, your challenge and opportunity is to claim a piece of territo... [link]
@web_designs_gr » 31 Oct '12, 11am
Writing Search Ads in Context [link] :: @web-designs.gr
@washdcwebdesign » 31 Oct '12, 11am
Writing Search Ads in Context [link] #dc #searchengines
@MinisiteDesign2 » 31 Oct '12, 11am
You might like this Writing Search Ads in Context #sew [link]
@stephystansila » 31 Oct '12, 10am
RT @MiguelChendo: #SEO Writing Search Ads in Context: As an advertiser, your challenge and opportunity is to claim a piece of terr... [link]
@RomanIndex » 31 Oct '12, 10am
#SEO : Writing Search Ads in Context - As an advertiser, your challenge and opportunity is to claim a piece of terri... [link]
@PopsharedSearch » 31 Oct '12, 10am
Writing Search Ads in Context (Searchenginewatch - 203 retweets) [link]
@bhtodotcom » 31 Oct '12, 10am
RT @ItFitsIn140 ItFitsIn140: Writing Search Ads in Context [link] [link]
@SeoPostINFO » 31 Oct '12, 10am
Search Engine Watch Blog: Writing Search Ads in Context [link]
@mspmedia » 31 Oct '12, 9am
Writing Search Ads in Context [link] #socialmedia
@321jenrolfe » 31 Oct '12, 9am
Good explanation of writing search ads in context #advertising #marketing [link]
@lerouxantoine » 31 Oct '12, 9am
#VeilleSEO EN : Writing Search Ads in Context: As an advertiser, your challenge and opportunity is to claim a pi... [link]
@ZimanaAnalytics » 31 Oct '12, 9am
Via @sewatch Writing Search Ads in Context [link] #search #measure
@soshableweb » 31 Oct '12, 9am
#SEO Writing Search Ads in Context [link] #onlinemarketing
@USAWebConcepts » 31 Oct '12, 9am
News: Writing Search Ads in Context: As an advertiser, your challenge and opportunity is to claim... [link] #MA, #smallbiz
@dock29 » 31 Oct '12, 9am
Writing Search Ads in Context [link] @dock29
@seotweetz » 31 Oct '12, 9am
RT @gohewitt: Writing Search Ads in Context [link] (via @sewatch) #SEO
@seotweetz » 31 Oct '12, 9am
RT @SEOSPORT: Writing Search Ads in Context [link] (via @sewatch) #SEO
@ukmkamu » 31 Oct '12, 9am
info SEO : Writing Search Ads in Context [link] #UKMKamu
@ppcbot » 31 Oct '12, 9am
Writing Search Ads in Context [link] #adwords
@beansocial » 31 Oct '12, 9am
Writing Search Ads in Context: As an advertiser, your challenge and opportunity is to claim a piece o... [link] #occupysew
@LukaszZelezny » 31 Oct '12, 9am
#searchenginewatch Writing Search Ads in Context: As an advertiser, your challenge and opportunity is t... [link] #in #seo
@SEOInfoNews » 31 Oct '12, 9am
Writing Search Ads in Context [link] #SEO #News
@absem_limited » 31 Oct '12, 9am
#SearchMarketing Writing Search Ads in Context [link]
@AwesomeSEM » 31 Oct '12, 9am
[link] Writing Search Ads in Context [link] #SEM (retweet?)
@SERPbuddy » 31 Oct '12, 9am
Writing Search Ads in Context [link] [link] #SEO #SEM #SMM
@seotweetz » 31 Oct '12, 9am
RT @IndekostBali: #SEO Writing Search Ads in Context: As an advertiser, your challenge and opportunity is to cl... [link] cc: @cyber_preneur
@KarlRibas » 31 Oct '12, 9am
Writing Search Ads in Context [link] #internetmarketing
@seoxleu » 31 Oct '12, 9am
Writing Search Ads in Context by @askhowie [link] via @sewatch
@SeoKungFu » 31 Oct '12, 9am
RT @SEOSnack: via SEW: Writing Search Ads in Context [link]