27 Sep '16, 10pm

6 Questions to Ask [Yourself] Before Hiring a PPC Agency

If there’s one thing most marketers dread, it’s hiring vendors. Signing on the dotted line with a new partner offers high risks and potentially catastrophic outcomes if you make a poor decision. But hiring a PPC agency doesn’t have to be a fingernails-dragged-slowly-across-a-blackboard event. I swear! If you have a few fundamental business questions answered before you start your search you will put yourself and your firm in excellent position to hire the right partner. If you can answer the following questions you’re in good shape to begin working with an agency. If you can’t, you should strongly consider taking the steps to find an answer before your agency search begins. Tell us About Your Business 1. What problem are you looking to solve? Why are you interested in hiring a PPC agency to support you in the first place? The most common answer to this question is that you...

Full article: https://www.portent.com/blog/ppc/6-questions-to-ask-yours...

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