27 Sep '16, 3pm

If Your Store Locator Sucks Don't Be Surprised If You Got Hammered By Possum

Is your store locator a crazed bastard stepchild? Some more evidence that Possum |Platypus|Patagonia|Loren Baker was the “near me” update . We just discovered that the store locator page on one of our clients’ sites was deindexed by Google about two weeks ago. There was nothing “technical” that would have caused Google to do this (i.e. no noindex tag or canonicals, etc.). It had previously ranked #1 for many “[KEYWORD] near me” queries, but Google swapped it out with the home page and they dropped from #1 to around #7 which makes sense as the home page was less relevant for those queries. But why had Google deindexed this page? The short answer is the store locator sucked. Multi-location retailer sites tend to treat their store locators as their crazed bastard stepchild. They are often outsourced, over java-scripted, crappy UI, etc. But everyone is focused on the ecommerce...

Full article: http://www.localseoguide.com/store-locator-sucks-dont-sur...

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