26 Sep '16, 1pm

Was Possum The Near Me Update?

Local Directories Several of the local search sites we looked at appeared to see no change for service category near me queries (e.g. pizza near me), but we saw a lot of volatility in many of the brand near me queries (e.g. Apple store near me). Here’s an example of a well-known local search site’s rankings for a near me query for a top retail brand. Look how it suddenly starts generating impressions and steadier rankings after Labor Day (and no, there’s nothing seasonal going on here): While we didn’t see this in every case, strong local search domains that have been using this brand near me strategy appeared to start to be more relevant to Google for these queries. While the site in question is a nationally-known brand, we even saw this kind of activity on some of the smaller, far less well-known local search clients we work with. Non-Local Affiliate Sites Targeting “Nea...

Full article: http://www.localseoguide.com/possum-near-update/

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