What Google's Webmaster Tools Tell Us About International Click Through Rates

Last week, I was taking delegates on an international SEO course through their paces on using the data Google so generously provides in their webmaster tools. I’m a little puzzled that more people don’t dip into the data, analyse it and then take actions on their campaigns. So, high time for me to share some non-client specific webmaster data which also throws light on some universal facts related to international search. I’m talking about click through rates. I’m a great believer in the importance of looking at how a client’s sites are displayed in the search engine results pages and to take steps to encourage users to click through to their sites. Click Throughs Have Positive & Negative Effects I also believe that click through data is an important signal for Google’s ranking algorithms and can therefore have both positive and negative effects on a website’s success or f...

Full article: http://searchengineland.com/what-googles-webmaster-tools-...

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