30 Oct '12, 4pm

Mobile Search Marketing for BRIC Countries

Many users access the Internet on relatively unsophisticated mobile phones, poor connections, and low bandwidths. Up until now, mobile marketing strategies have reflected this by tending towards mass market campaigns targeting customers through bulk messages. This is expected to change, however, as marketers begin to use location-based services driven by the increased penetration of smartphones and improved mobile infrastructure. Essentially, mobile marketing campaigns in the BRIC nations are expected to get far more personal.

Full article: http://www.searchenginejournal.com/mobile-search-marketin...

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