Study: Consumers Who Own Smartphones And Tablets Do Average Of 21 Local Searches Per Week

We know from multiple data sources that more than 90 percent of smartphone owners use maps and local search. We also know from Google that up to 50 percent of mobile search carries a local intent. Now, a new local search study from YP and Street Fight takes a closer look at local search behavior and tries to segment the audience based on the intensity of local search frequency and usage. Based on a survey of 1,100 US adults, the study found that 40 percent of survey respondents used local search daily and that 70 percent of smartphone owners use location-aware mobile apps. It also discovered that consumers who own smartphones, tablets and PCs are (not surprisingly) the most “avid” users of local search. By contrast, those who own only PCs and feature phones do many fewer local searches. Here’s the correlation the report makes between device ownership and local search frequ...

Full article: http://searchengineland.com/study-consumers-who-own-smart...

Tweets

@JodyYungblut » 22 Nov '12, 3pm
Increasing importance of mobile responsive sites is reinforced by @sengineland study [link] eg-mobile users avg 21 searches/wk
@RadiateMedia » 06 Nov '12, 4am
90% of smartphone owners use maps and local search [link] #smb #smallbiztip
@ashtonmcleod » 05 Nov '12, 9pm
RT @MMGYglobal: Study: Consumers Who Own Smartphones And Tablets Do Average Of 21 Local Searches Per Week [link]
@RaphaelDucottet » 05 Nov '12, 11am
Consumers Who Own #Smartphones And #Tablets Do Average Of 21 #Local Searches/Week [link] #mobile2shop #mobile2store
@ytischler » 05 Nov '12, 9am
#Study reveals that consumers who own #smartphones and #tablets do average of 21 local #searches per week [link]
@markbrinker » 05 Nov '12, 1am
[Study] Guess which demographic does the most local searches? [link]
@IPPICom » 04 Nov '12, 11pm
#Estudio: Los consumidores que usan #smartphones y #tabletas hacen en promedio 21 búsquedas locales por semana [link]
@whoisandywarner » 04 Nov '12, 4am
RT @danielsfontaine: Study: Consumers Who Own Smartphones And Tablets Do Average Of 21 Local Searches Per Week [link]
@JeffreyGat » 03 Nov '12, 8pm
RT @noellapaton: Study: Consumers Who Own Smartphones And Tablets Do Average Of 21 Local Searches Per Week [link] via @sengineland
@sengineland » 03 Nov '12, 6pm
Weekend Review: Study: Consumers Who Own Smartphones And Tablets Do Average Of 21 Local Searches Per Week [link]
@Brand_Education » 03 Nov '12, 1pm
Study: Consumers Who Own Smartphones And Tablets Do Average Of 21 Local Searches Per Week [link] Hello!
@Presnoff2L » 03 Nov '12, 7am
RT @ChooseDigital: Study: Consumers Who Own Smartphones And Tablets Do Average Of 21 Local Searches Per Week [link]
@nikleger » 03 Nov '12, 2am
is local search still a hot item? Consumers Who Own Smartphones And Tablets Do AvgOf 21 Local Searches/Week [link] #local
@Tushar_Live » 02 Nov '12, 6pm
RT @SafeMDM: Study says smartphone & tablet owners do 21 avg local searches per week | Cisco Mobility [link] #mobility
@SafeMDM » 02 Nov '12, 6pm
Mobile Platform News :: Samsung leads US Mobile Device Market whereas Apple leads in hardware [link]
@SafeMDM » 02 Nov '12, 6pm
Study says smartphone & tablet owners do 21 avg local searches per week | Cisco Mobility [link] #mobility
@gjmultiservices » 02 Nov '12, 6pm
RT @Cisco_Mobility: Mobile device touting consumers average 21 local searches a week. [link] < what about you?
@Cisco_Mobility » 02 Nov '12, 4pm
Mobile device touting consumers average 21 local searches a week. [link] < what about you?
@ezubster » 02 Nov '12, 12pm
Study: Consumers Who Own Smartphones And Tablets Do Average Of 21 Local Searches Per Week [link] #seo #smartphone #consumer
@Phyrra » 02 Nov '12, 5am
RT @ThisIsForTweets: Study: Consumers Who Own Smartphones And Tablets Do Average Of 21 Local Searches Per Week [link] via @sengineland
@WildRose_08 » 02 Nov '12, 3am
RT @YellowPages_ca: RT @e_mano93: Study: Consumers Who Own Smartphones And Tablets Do Average Of 21 Local Searches Per Week [link] #Mobile
@identityWebBG » 01 Nov '12, 6pm
‏RT @sengineland Study: #Consumers Who Own #Smartphones & #Tablets Do 21 #LocalSearches/Week via @gsterling [link]
@PhilTsang1 » 01 Nov '12, 4pm
Did you know...Consumers Who Own Smartphones & Tablets Do Average Of 21 Local Searches Per Week [link] #MarketingResearch
@YellowPages_ca » 01 Nov '12, 2pm
RT @e_mano93: Study: Consumers Who Own Smartphones And Tablets Do Average Of 21 Local Searches Per Week [link] #Mobile
@LeoLaneseltd » 01 Nov '12, 10am
Study: consumers who own smartphones & tablets do average of 21 local searches / week [link] via @pixelmade_com
@TMOmanagement » 01 Nov '12, 8am
RT @Harry_Bijl: Hoe consumenten smartphones & tablets gebruiken voor lokaal zoeken naar winkels @Retailvisie 2020 [link]
@Harry_Bijl » 01 Nov '12, 8am
Hoe consumenten de Smartphones en Tablets gebruiken voor het lokaal zoeken naar winkels… @Retailvisie 2020 [link]
@jlscheffer » 01 Nov '12, 1am
Smartphone owners conduct an average of 21 local searches according to a new study. #MKT282 [link]
@gutensite » 31 Oct '12, 9pm
With such widespread use of smartphones and tablets, local searches increase. Wouldn't you want to be found? [link]
@mdyoder » 31 Oct '12, 9pm
People w/a smart phone & tablet do local search 4 times as much as others! [link] Is your site optimized for mobile?
@rpilney » 31 Oct '12, 8pm
RT @RishiAtDell: Study: Consumers Who Own Smartphones And Tablets Do Average Of 21 Local Searches Per Week [link]
@84444 » 31 Oct '12, 8pm
[link] #Smartphone users search 21 times per week #mobile #text #facts
@dreamlocal » 31 Oct '12, 7pm
Huge! | Study: Consumers Who Own Smartphones And Tablets Do Average Of 21 Local Searches/Week [link] via @sengineland #social
@johansson_johan » 31 Oct '12, 6pm
Study: consumers who own smartphones & tablets do average of 21 local searches / week [link] #mobileweb #localsearch
@WebcomRTP » 31 Oct '12, 6pm
A stunning article on mobile search. Do you have a mobile search strategy? We can help. [link]
@brendanbarnhart » 31 Oct '12, 5pm
RT @kentlewis: RT @sengineland Study: Consumers Who Own Smartphones And Tablets Do Average Of 21 Local Searches Per Week by @gsterling [link]
@ConsultiCumbria » 31 Oct '12, 4pm
#Study: Consumers w. #Smartphones And #Tablets Average 21 #Local Searches PW [link] convinced about mobile?
@MENGonline » 31 Oct '12, 4pm
Study "Consumers Owning Smart Phones/Tablets Average 21 Local Searches/week" [link] by @gsterling #MENGonline #Marketing
@bryannagy » 31 Oct '12, 4pm
Consumers who own smarphones and tablets make 21 local searches per week: [link]
@Lgaichies » 31 Oct '12, 3pm
RT @rgruia: Study: Consumers Who Own Smartphones And Tablets Do Average Of 21 Local Searches Per Week [link] via @sengineland
@T5socialmedia » 31 Oct '12, 3pm
[link] A reason why we need to be using local internet marketing, along with mobile marketing. Great Article!
@DrJRogers » 31 Oct '12, 3pm
Consumers Who Own Smartphones And Tablets Do Average Of 21 Local Searches Per Week [link] #digital #mobile #smm #marketing
@sfinnovation » 31 Oct '12, 3pm
RT @dotcolaw: Study: Consumers Who Own Smartphones And Tablets Do Average Of 21 Local Searches Per Week [link]
@seotweetz » 31 Oct '12, 2pm
RT @kevinmullaney: Great report reinforcing the power of #local #SEO [link] Some great stats for pitching a local search strategy @asherjbaker
@kevinmullaney » 31 Oct '12, 2pm
Great report reinforcing the power of #local #SEO [link] Some great stats for pitching a local search strategy @asherjbaker
@skretvedt » 31 Oct '12, 1pm
Good Study on Local Search: [link]
@johnbtes » 31 Oct '12, 1pm
Smartphone Owners averaging 21 Local Searches a Week. [link]
@Jellopee » 31 Oct '12, 1pm
The Average #Smartphone/#Tablet user makes 3 #local_search queries a day: [link]
@HectorCisneros » 31 Oct '12, 1pm
Study: Consumers Who Own Smartphones And Tablets Do Average Of 21 Local Searches Per Week - [link] :D
@AMASNE » 31 Oct '12, 1pm
RT @SidewalkBrand: Study: Consumers Who Own Smartphones And Tablets Average 21 Local Searches Per Week [link]