29 Oct '12, 5pm

Say No To Opportunities & Clients

If you happen to be Google, you’re pretty good at search. And infrastructure. It remains to be seen if you’re any good at social media . It’s fair to say you weren’t much good at Answers , Catalog search , Page Creators , Audio Ads , Wave-ing and Buzz-ing . The Google example demonstrates that no one can be good at everything, even if they do hire a lot of smart people and have billions in the bank. People, like companies, are good at doing some things, and are okay, or poor, at everything else. Not because they can’t do other things, but because they don't have the time, inclination or disposition. This truth has led to specialization. Individuals specialize. Companies specialize. Countries specialize. In economics, this is the principle of comparative advantage and it is the basis of trade. We do the things we’re good at, and buy in the things we’re not so good at, or do...

Full article: http://www.seobook.com/say-no

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