4 Google Product Listing Ads Tips for Q4

Following the October Google Shopping transition, more than 100,000 retailers have stuck around to play in the new product-based CPC advertising channel. If you’re one of these retailers, then the following tips and best practices for Product Listing Ads (PLA) campaigns heading into Q4 are for you. One of the most important things to understand about PLAs, arguably the most important thing, is that they are organized by a CPC bid hierarchy . That means that whatever ad groups you have set up in a PLA campaign, the one with the highest bid will outrank the others. What does this mean moving into Q4? 1. Optimize Your Best Seller Ad Group If you don’t already have your PLA ad groups set up to elevate best-selling products, brands, and categories you should really get on that. Think about this one in the frame of a brick and mortar store. Merchants display more popular product...

Full article: http://searchenginewatch.com/article/2220403/4-Google-Pro...

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@MerryWhy » 12 Nov '12, 3am
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